lo-go (noun): - a graphic representation or symbol of a company name, trademark etc., often uniquely designed for ready recognition
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LOGO - A logo can be one of the most eyecatching yet simple ways of making your business stand out from the crowd. It can be used online, in printed literature or on signage to give a professional image for a business that makes you instantly recognisable from your competitors. Your logo can consist of just simple wording using font formatting to produce a striking effect, or incorporate a basic image which indicates the type of business that you are.

Logos can be provided in a format suitable for the internet or a format suitable for printed literature such as leaflets and business cards. Designs for printed literature need to have a higher dpi (dots per inch) rate to product high quality images when printed. Many printing companies recommend a minimum of 300dpi although some may request higher. I can provide you with a logo in any of the following formats: .png, .gif, .jpg, .bmp, .tiff, .pdf. A company that I recommend for printing of business cards and also large postcards which can be used as promotional literature is Goodprint UK Ltd.

BANNER - If you wish to extend your branding further for your website, an ideal way is to incorporate a banner into the main design for the site. A banner sits at the top of your website and should give a clear message of the type of service or products that you provide. Banners can be designed as purely static non animated banners or can also incorporate flash to give a more professional image. A word of warning however is that using flash in the banner can sometimes be distracting to the products or information that is featured in the rest of the site. However if done tastefully it can add to the overall image of your site. For details on pricing please click here.

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